Research and Resources for Graphics Project 1

So with my final idea for my magazine being typography and how its style and use can effect an emotion even before the words are read. I needed to understand how designers go about using and choosing a particular font for a design, logo or body of text.


“Type is part of our everyday lives. It can be seen everywhere – in books, newspapers and billboard advertising, on signs and online; on shop fronts and packaging; on buses and trains and rashers of bacon, even in awesome tattoos!

 Typography is an essential part of the communication process whether it’s used in print, on screen or in any other media. It’s used to attract attention, engage the reader and convey meaning. It can evoke mood – by suggesting power or sympathy, for example – and evoke a specific era by looking old or modern. Despite all of these possibilities, typography is often overlooked or carelessly applied.”

My cover for Computer Arts shows the relationships between basic meanings and font types.
Having gone out and looked at fonts in use today and from the past, it is quite obvious that some font types have a short shelf life while others become iconic and used for many years, especially when associated with a brand.
 british_airways_logo bt_logo disney-logo-png-transparent-download hoover_logo-svg logo virgin-logo-svg
The above logos are instantly recognisable and are predominantly text based. Companies spend millions with design companies to get their logo just right for them.
Below shows a couple of examples where a company had changed its logo font as the original font started to look dated
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A post made by Dan Mayer on a web site called Smashing Magazine gives some great pointers as to how a designer chooses typefaces and how a new designer should try to avoid pitfalls when looking for the right ones. He uses the analogies of music and clothing to stress his points. The full article can be found here.

Henry Dreyfuss, FIDSA (1904-1972)

US industrial designer Henry Dreyfuss was born in Brooklyn, NY to a family in the theatrical materials supply business. He completed studies as an apprentice to Norman Bel Geddes in 1924 and produced 250 stage sets for a number of theatres before 1928. He opened his own office in 1929 for stage and industrial design activities.

In 1929, he won a “phone of the future” competition by Bell Laboratories and began work in 1930 in collaboration with Bell staff. The result of this association was the “300” tabletop telephone, with a receiver and transmitter in a “combined handset” resting in a horizontal cradle. Molded in black phenolic plastic, it was introduced in 1937 and produced until 1950.

In 1933, he designed a new “flat-top” deluxe refrigerator introduced by General Electric, eliminating the previously exposed refrigeration unit by placing it beneath the cabinet. He also designed a new Toperator washing machine for Sears & Roebuck.

Dreyfuss was featured in a 1934 article, “Both Fish and Fowl,” in Fortune Magazine, written anonymously by George Nelson, which had a dramatic impact on the new field of Industrial Design. An early client was Westclox, for whom he designed an alarm clock introduced in 1935, and later their famous Big Ben alarm clock in 1939.

In 1934, he was engaged by the Hoover Co. and designed its 1936 Model 150 upright vacuum cleaner with the first plastic hood in Bakelite. His retainer fee was $25,000 per year.

A few years back Computer Arts ran a competition for student graphic designers to design a cover for them, the article can be found here.
There are also several youtube videos about how special Computer Arts covers were made. Here are some links to those videos.

Computer arts has a presence on the internet

 Computer Arts’s youtube channel is.

Creative Arts has a web page here

Other research pages that I looked at.

4e955c8349055-560bba6a184762812ed8349055-560bba59796b9 I found a Behance page of a designer based in Bath who works for future publishing. The company that publish Computer Arts.
Her name is Bex Shaw.  She designed this cover, as well as designing covers for Computer Arts and other Future publishing magazines, she’s also involved with some editorial in the magazine. The piece was also published on the web
She also has a listing on social media site LinkedIn
She uses Behance to host her portfolio and that can be viewed via this link
I did send her an email, but received no reply.